Pay Per Click Landing Pages

Pay per click campaigns, or PPC campaigns, are still some of the most popular search engine marketing methods used to boost a website’s online visibility. Businesses frequently spend a lot of time and money creating wonderful PPC advertisements that attract the attention of the targeted audience and get clicks through to the site. At this point many businesses think the hard work is done, the user has clicked through to the site the sale should be easy. The problem is that the work isn’t over!

Once you’ve gotten someone to click on your ad you need a decent landing page on your website. What’s the first thing a visitor is going to see? Is your page engaging? When someone clicks through to your site you want to keep their attention with a well designed and informative landing page.Consider the following tips when optimizing your landing pages to capture a visitor’s attention.

• Create campaign specific landing pages. With PPC campaigns you frequently market a specific product or service. When a user clicks on an ad for a specific product they should be taken to a landing page that advertises that specific product. They should not be dumped on the homepage of the site left to find the product of interest on their own. When the landing page is specific to the product or service mentioned in the PPC ad it is easier to convert the click into a sale.

• Optimize each landing page with the same keywords and search terms that were used in the PPC ad. You spend a lot of time optimizing your PPC ad for just the keywords; you should do the same for your landing pages as well. Expand on the information that your ad offered and maintain a consistency in your communication of information to your customers and potential customers.

• The text on the page is important. The content of the page needs to keep the user’s attention. Writing for a webpage is different than writing for a different form of media. People on the internet are used to clicking through pages quickly and don’t take the time to read long paragraphs and pages of information. Keeping your information short and direct can help to sustain a user’s attention.

• Incorporate graphics, images, and banners into your landing pages to help improve the overall design. The images on a page will help to attract attention as well. That being said don’t include too many images they can cause a page to load slowly and a slow page can cause higher bounce rates.

• Make calls to action clear. You want to make it easy for a user to take action on your website. You want to offer a clear path that will lead them to a shopping cart, information form, or registration. Visit your page as a user and imagine what their experience is like and then consider re-working the navigation of the page.

• Test your pages. Regularly test your website pages to determine that they are working properly.

• Analyze your website statistics and analytics to determine which pages have higher bounce rates and which have more conversions. When you know what works on one page see if you can make some changes to the other pages.

Managing your landing pages can help determine your success in PPC campaigns. Putting these simple steps into practice will help create pay per click landing pages that will increase the interest of your visitors and lead to more conversions.

For more information about PPC advertising and setting up a successful PPC campaign visit St Louis Pay Per Click.